On 13 November, 2013, BMW released their electric car, the BMW i3 on the Polish market. The premiere took place in SARP Pavilion at 2 Foksal Street in Warsaw. BMW Poland commissioned Bridge to design scenography and create an AR app presenting BMW i3. Due to BMW i3’s technological innovations and ecological character, its premiere deserved an adequate scenery which would represent the two features. Therefore, the modernist pavilion of the Society of Polish Architects (SARP) was chosen as the premiere’s venue. The building’s open form allowed for the exposition to have character adequate to the idea of sustainable development, life in harmony with nature along with city’s vibrating heartbeat. Thanks to the building’s large windows, the boundary between the interiors and the outside park was barely visible. Along the scene’s axis there were four AR boxes which served for the Augmented Reality presentation of the car. From the top those were closed in by hanging light installations looking like the city at night, while the composition of glowing lines referred to the idea of megacity. In line there was a table with iPads, which closed the whole composition. The iPad’s, which were distributed to the visitors by the hostesses, were used for the AR presentation. Due to simple cuts and an incision of the base of the case, it appeared as if the table was levitating. All of this made the form look much lighter.


Physical presentation of BMW i3 was complemented by an Augmented Reality app. After pointing a tablet towards the graphics placed on the AR boxes the visitors could experience the virtual 3d world of the vehicle. Augmented Reality was used to present the construction of the car and most important features of it's design. The visual presentation of the car was divided into 4 parts. The first tracker presented the car’s design and its construction in great detail. Once the visitors moved to another box, they could learn all about the way and the time it takes the battery to charge. The third AR box represented the parking assistance system. And finally, the last presentation allowed the visitors to calculate how much can be saved on a sample route. Thanks to the AR technology the car was presented with an exceptional realism, precision and care for details.